Experienced, Connected, Trusted.

Joanna sees the human side of how systems impact people, how processes confuse people & she changes things for the better.  

My Experience

I have had extensive Senior Leadership Experience. I am Chairman of The Inspirational Learning Group, former CEO of the Start Up Loans Company, a Trustee of the Tavistock Institute of Human Relations and a member of the Judging Panel of the ‘Queen’s Award for Enterprise: Promoting Opportunity’. 

I am passionate about helping people and organisations to achieve their full potential. I have led a number of policy teams within Government. I have mentored young people leaving care and am a regular speaker in schools.

Why Me?

I can bring high-level strategic insight and a robust understanding of running complex organisations and cross sector partnerships to your business.

About Me



A persuasive and inspiring leader with 20 years public sector experience of policy development and operational delivery.

A strong track record in driving strategic development and operational excellence. 



A proven ability to build strong relationships with internal and external stakeholders in highly political and complex policy environments at all levels of government. 



A confident and effective communicator who promotes and delivers ideas with passion and enthusiasm. 

Why I enjoy working with Joanna

Duncan Parker, CEO, Fredericks Foundation


Passionately committed to the sector and to being professional, Joanna is a dream to work alongside.  

Ren Kapur, Founder and CEO, X-Forces


Joanna is a very inspiring leader who promotes ideas with passion and enthusiasm. 

Rich Myers, Commercial Director, Transmit Start Ups


Her combination of emotional intelligence, straight talking approach and ability to cut through the (business or political) crap, makes for a great leader.

Michael Corrigan, CEO & Founder, Prosper 4


Joanna is kind and caring.  And it all starts from there...... She has all the tools of KPIs, strategy, transformation, etc, but all these are grounded and founded on care and kindness.

David Wilson, Former Deputy Director,Dept for Business


She combines natural authority, clarity of purpose, focus on what matters and an ability to bring people with her.

David Welsh, Founder, Pure Performance


Joanna is able to tap into the talents and strengths of the people around her and enable people to realise their potential.  

Emma Jones, Founder, Enterprise Nation


This is a lady that understands small business and has played a key role in building the conditions in the UK for enterprise to flourish. 

Joel Blake OBE, Founder & MD, Cultiv8 Solutions


Joanna is a truly passionate leader, with a great sense of purpose combined with strategic focus and a clear focus on delivery.

Gary Lennon, Business Development Director Biz Britain


Working with Joanna is an inspiring experience, as she cuts through bureaucracy and delivers objectives by collaboration and mutual benefit. 

Alison Lewy MBE, Founder, Fashion Angel


 Joanna is a motivated, strong  & effective leader,  garnering respect from her team and partners. She is always supportive, has a strong sense of social justice and is a pleasure to work with. 

Paul Breen, Director of Business Finance, Manchester Growth Company


Joanna is driven and effective, and has shown clear national leadership in changing the economic landscape for disadvantaged small businesses and individuals. 

Submit a Testimonial


Please share your experience of working with me. I am always keen to learn how I can do things better. Feel free to share details of what has been good and anything you wish had been better or different and I will do my best to feed this into future work.